Bulk SMS Service in the UAE
Reach every major UAE network — e& (Etisalat) and du — with carrier-grade A2P SMS. Send OTPs, alerts and campaigns on registered TDRA sender IDs, with pricing available in UAE dirhams (AED).
- +971 UAE numbers & sender IDs
- TDRA Sender-ID registered
- AED Pricing in UAE dirhams
- API REST API, SDKs & webhooks
Everything you need to send SMS in UAE
Carrier-grade routing into e& (Etisalat), du, a programmable API and TDRA compliance built in — from your first OTP to your largest campaign.
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Carrier-grade delivery
Direct, redundant routes into local operators hold delivery rates high and latency low, even at peak campaign volume.
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Priority OTP routing
A dedicated lane for one-time passcodes pushes verification texts through in seconds, so logins and sign-ups never stall.
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Programmable SMS API
A clean REST API and ready SDKs let your product fire transactional and promotional texts straight from your own code.
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Local compliance built in
Registered sender IDs, templates and consent are handled to the local regulator’s rules, keeping every send audit-ready.
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Two-way messaging
Receive inbound replies on dedicated numbers to run conversations, surveys and keyword campaigns at scale.
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Smart scheduling
Queue campaigns for the ideal local send time, drip them across windows, or trigger them automatically on customer events.
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Live delivery reports
Watch sent, delivered and failed for every message in real time, with webhooks pushing status straight into your stack.
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Personalised at scale
Merge names, order numbers and variables into one template to send millions of tailored texts without writing each by hand.
Built for UAE’s rules
UAE regulates A2P messaging closely. We handle sender-ID registration, routing and consent so your traffic stays compliant from day one.
Regulator / standard: TDRA · Sender-ID registered
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Sender ID registration
Sender IDs are registered with e& (Etisalat) and du under TDRA requirements before any traffic goes live.
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Promotional-SMS rules
Promotional messages respect TDRA do-not-disturb windows and time-of-day restrictions.
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Compliant A2P routes
Application-to-person traffic terminates on direct, TDRA-compliant operator routes.
Regulatory details are provided as general guidance, not legal advice. Requirements change — we help you stay current, but please confirm obligations with the relevant authority or your compliance team.
Local pricing, local numbers
Bulk SMS in UAE is quoted in UAE dirhams (د.إ AED), with local virtual numbers and TDRA-aligned routing. See current rates and volume tiers on the pricing page.
- د.إ Priced in UAE dirhams (AED)
- +971 Local UAE numbers
- TDRA Sender-ID registered
One channel, every kind of message
From the marketing campaign to the order alert to the security code, SMS reaches the one inbox every UAE phone can open.
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Promotional
Launch offers, flash sales and win-back campaigns that land in the one inbox every customer opens within minutes of arrival.
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Transactional
Fire order confirmations, shipping updates, payment receipts and account alerts the moment they happen.
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OTP & verification
Authenticate logins, sign-ups, password resets and high-value payments with secure, time-bound codes that reach the handset almost instantly.
SMS that works the way UAE businesses do
Whatever you sell, SMS turns routine updates into messages customers actually open and act on.
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E-commerce & Retail
Confirm orders, push dispatch and delivery alerts, and win back abandoned carts with timely codes that pull shoppers back to checkout.
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Banking & Finance
Deliver transaction alerts, balance updates and secure OTPs on a priority route built for fraud checks and high-value approvals.
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Healthcare
Send appointment reminders, prescription-ready notices and result alerts that cut no-shows and keep patients on track.
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Logistics & Delivery
Keep customers in the loop with pickup, in-transit and out-for-delivery updates, plus rider OTPs that confirm the right handover.
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Travel & Hospitality
Push booking confirmations, check-in details and itinerary updates the instant plans shift, wherever the traveller is.
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Education & EdTech
Broadcast admission alerts, fee reminders, class schedules and exam updates to students and parents in one dependable message.
Reaching a multilingual UAE audience by SMS
The UAE is one of the most connected markets in the world, and SMS still cuts through to a diverse, multilingual population that switches between Arabic and English. For alerts, OTPs and offers, it is a channel every resident’s phone can receive.
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Etisalat and du, direct
We route into both UAE networks so your messages reach residents and visitors alike, on any handset, without depending on an app or data plan — the certainty that banking and government-style alerts demand.
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Arabic and English ready
SMS supports both scripts, so you can run the same campaign in Arabic and English and meet customers in their preferred language — a practical edge in the UAE’s mixed market.
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TDRA-aligned sending
Sender-ID registration and content rules follow TDRA guidance, with opt-out handling and pricing in dirhams. Pair SMS with WhatsApp for a reach-plus-richness mix suited to Gulf audiences.
Bulk SMS in UAE, answered
Can I send bulk SMS to UAE?
Yes. Telinfy connects directly to e& (Etisalat) and du and the other major UAE networks, so you can send transactional and promotional SMS across the UAE from one account.
How do you handle TDRA compliance and sender IDs in UAE?
Sender IDs are registered with e& (Etisalat) and du under TDRA requirements before any traffic goes live. We register your sender IDs and apply local consent and opt-out rules so every send is audit-ready.
What currency is UAE SMS priced in?
Pricing is available in UAE dirhams (د.إ AED). Talk to us for current UAE per-message rates and volume pricing — we don’t publish placeholder numbers.
How fast do OTP messages arrive in UAE?
OTPs travel on a dedicated priority route and typically reach the handset within seconds, keeping UAE sign-ups, logins and payment confirmations moving instead of timing out.
Can I integrate the UAE SMS API with my own systems?
Yes. Use our REST API or SDKs to send from any language and subscribe to webhooks for real-time delivery status. Most teams wire up their CRM, store or app backend and start sending within a day.
