SMS API & gateway pricing

Developer-friendly SMS API and gateway pricing, from your first OTP to million-message campaigns — a REST SMS API and gateway for promotional and transactional A2P SMS, with volume plans, global carrier routes and reseller rates, so cost tracks exactly what you send.

SMS Categories

FeaturesPromotionalTransactional
Sender ID Numeric (e.g. 623251) Character (e.g. TLINFY)
DND Delivery ✕ No ✓ Yes
Template Approval Assistance Provided Assistance Provided
Delivery Time 10 AM – 9 PM 24×7
Message Category Promotion Related OTP, Alerts, Notifications

Bulk SMS Volume Plans

STARTER VOLUME

25,000 Messages

INR

0.17

+ GST per message

Choose Plan →
Quantity25,000
ValidityUnlimited
Amount (INR)₹4,250
Tax (18%)₹765
Total Amount₹5,015
POPULAR

50,000 Messages

INR

0.16

+ GST per message

Choose Plan →
Quantity50,000
ValidityUnlimited
Amount (INR)₹8,000
Tax (18%)₹1,440
Total Amount₹9,440
ENTERPRISE VOLUME

1,00,000 Messages

INR

0.14

+ GST per message

Choose Plan →
Quantity1,00,000
ValidityUnlimited
Amount (INR)₹14,000
Tax (18%)₹2,520
Total Amount₹16,520

Important SMS Service Guidelines

  • For English or single-byte language SMS, 1 credit = up to 160 characters (including spaces). For regional languages, 1 credit = up to 70 characters. Messages exceeding the limit are split, each consuming an additional credit.
  • Marketing messages are not delivered to numbers on the DND list. Promotional messages sent to DND numbers are credited back.
  • Marketing messages are delivered from 10 AM to 9 PM only.
  • Any charges / taxes levied by TRAI / Govt., or any increase in rate by the operator, will be applicable as per the current rate.

Frequently asked
questions

Find answers to common questions about our platform, features, and billing. If you can't find what you're looking for, our support team is here to help.

Is there a free trial for paid plans?

Yes — all paid plans include a 14-day free trial with full feature access, so you can explore the platform before you commit. No credit card required to start.

How does pay-as-you-go work?

WhatsApp pricing follows Meta's conversation-based model — you're charged per 24-hour conversation, not per message, and you only pay when a message is delivered. You pay for the conversations you actually use, on top of your platform plan.

Can I switch plans anytime?

Absolutely. You can upgrade or downgrade at any time from your dashboard; changes take effect on your next billing cycle and any difference is prorated.

Are there setup or onboarding fees?

No hidden setup or onboarding fees — guided onboarding and channel activation are included with every paid plan.

What payment methods do you accept?

In India we accept all major credit and debit cards, UPI, net banking and bank transfers. International customers can pay by card; enterprise customers can also be invoiced.

Do you offer custom enterprise solutions?

Yes. Our Enterprise and White-Label / Reseller plans include dedicated hosting, custom features, a dedicated account manager and tailored pricing. Talk to our team to design a plan around your needs.