TRANSACTIONAL
Transactional Messages
₹0.13/message
+ GST · per delivered message
Book a Meeting 
RCS business messaging API & white-label for India
Branded, verified RCS across Jio, Airtel and Vi — rich cards, carousels and SMS fallback on a developer API, with a white-label program for agencies and resellers.
RCS pricing
Pay per delivered message
Brand-verified RCS across Jio, Airtel and Vi — billed only for messages that are delivered.
Book a Meeting PROMOTIONAL
Promotional Messages
₹0.26/message
+ GST · per delivered message
Book a Meeting CONVERSATION
Conversations
₹0.13/message
+ GST · per delivered message
Book a Meeting Custom volume deals available · See full RCS pricing
- 200% Higher read rate
- 150% More engagement
- 40% Rich-CTA conversions
- 100% SMS fallback delivery
Create rich RCS messages. No code required.
Drag in rich media cards, swipeable carousels, CTA buttons, and instant replies — all sent from your verified branded sender. Build and launch a campaign in minutes, no developers needed.
Open builder→
Measure every message. In real time.
Track delivery rates, read receipts, and click-throughs as they happen. Real-time dashboards show which cards, buttons, and carousels drive action — campaign by campaign.
View analytics→
Powerful by default
Everything RCS business messaging gives your brand
Verified, branded, interactive messaging — right inside the phone’s default inbox, with no app to install.
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Google-verified sender
A verified badge and your brand name sit on every message, so customers know it’s really you — never an unknown number.
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Branded business profile
Your logo, colours and business name appear in the chat, turning the inbox into a branded experience customers recognise instantly.
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Rich media cards
Send images, GIFs and video that render right inside the conversation — campaigns that feel like an app, not a 160-character text.
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Swipeable carousels
Let customers browse several products, offers or options in one message — each card with its own image, price and button.
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Tap-to-act buttons
Buttons like Buy now, Book appointment, Get directions or Track order turn a message into an instant next step.
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One-tap suggested replies
Pre-set quick replies — Yes, No, Tell me more — let customers respond in a tap. Faster conversations, far less typing.
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Real-time analytics
Watch delivery, reads, clicks and replies as they happen, so you can measure every campaign and scale what works.
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Automatic SMS fallback
If a device can’t receive RCS, the message lands as SMS automatically — so you always reach 100% of your list.
Promote · Notify · Verify
From marketing campaigns to OTPs — one RCS channel
From the first marketing push to the final delivery alert and the security code that protects the account — RCS handles all of it.
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Promotional
Drive awareness and sales with targeted offers, launches and upgrades — and win back abandoned carts and wishlists with a single tap-to-buy message.
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Transactional
Keep customers in the loop with order confirmations, delivery updates, account alerts and service notifications — plus instant feedback requests.
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OTP & verification
Authenticate logins, two-factor sign-ins, password resets and high-value transactions with secure, time-sensitive one-time passcodes.
Built for your industry
RCS works the way your business does
Whatever you sell, RCS turns routine messages into branded, interactive moments your customers actually act on.
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E-commerce & Retail
Personalised product picks, abandoned-cart nudges with a discount, and live order and shipping updates with interactive tracking.
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Banking & Finance
Real-time transaction alerts, account activity, and verified OTPs — plus automated answers to balance and statement queries, all securely.
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Healthcare
Appointment reminders, prescription updates and post-visit follow-ups with one-tap reschedule and confirm — fewer no-shows, happier patients.
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EdTech & Education
Promote courses with carousels and Enrol now / Book a demo buttons, then push class schedules, exam reminders and study material instantly.
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Travel & Hospitality
Booking confirmations, boarding and check-in details, itinerary changes and offers — rich, branded and right where travellers look.
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Real Estate
Showcase listings in swipeable galleries, share site-visit slots with Book a viewing buttons, and follow up leads with verified, on-brand messages.
Most brands convert 3.5× more shoppers with RCS than SMS
Across retail, healthcare and automotive, brands send branded offers, alerts and reminders over RCS. Rich media cards and instant-action buttons create a seamless shopping experience — converting up to 3.5× the rate of plain SMS and bringing far more customers back for repeat business.
3.5× more conversions
than SMS
than SMS
QUICK START TUTORIAL
Design your first RCS campaign in 10 minutes
- 1 Set up your RCS Business Messaging profile
- 2 Design message with visual builder
- 3 Add interactive buttons and rich media
- 4 Preview and test on real device
- 5 Launch and monitor performance
RCS, answered
Is RCS business messaging available in India?
Yes. RCS is live across Jio, Airtel and Vi on Google’s Jibe platform, with one of the world’s largest RCS user bases. Telinfy provisions a verified sender for your brand and delivers branded, interactive RCS to Indian customers — with automatic SMS fallback for any handset that isn’t RCS-ready yet.
How do I get my RCS sender verified in India?
Verification needs your registered business details (GST/CIN), brand assets and DLT registration, then carrier/Google approval of the sender agent. Telinfy handles the whole onboarding — DLT, sender registration and the verified-brand application across Jio, Airtel and Vi — so you launch compliant and branded.
Can I run interactive RCS campaigns?
Yes. RCS is interactive natively — rich cards, image carousels, suggested-reply chips and tap-to-act buttons let customers respond, browse and act inside the thread. Pair it with the verified-sender badge for branded, two-way campaigns that go far beyond a plain SMS blast.
Do you offer a white-label or reseller RCS program?
Yes. Agencies, SaaS platforms and resellers can offer RCS (and WhatsApp, SMS and Voice) to their own clients under their own brand on Telinfy’s white-label program — your branding, your pricing, our infrastructure, sender verification and support.
Is there an RCS API, and does it handle SMS fallback?
Yes. Telinfy’s REST RCS API and webhooks let you trigger rich messages from your CRM, store or backend, with SMS fallback handled automatically — if a contact’s device can’t receive RCS, the same message is delivered as SMS, so you reach everyone from one integration.
How does RCS pricing work in India?
RCS in India is billed per delivered message by message type. Telinfy’s rates are transparent and in INR — transactional messages at ₹0.13, promotional messages at ₹0.26 and conversations at ₹0.13 (all + GST) — across Jio, Airtel and Vi, with one dashboard to track spend. Custom volume deals are available; talk to us for a plan matched to your traffic.
Which Indian industries get the most from RCS?
BFSI and fintech use the verified-sender badge for trusted alerts and OTPs (aligned with RBI’s push toward verified channels); e-commerce runs branded offers, carousels and cart recovery; travel, real estate and logistics use rich confirmations and updates with carousels and tap-to-act buttons.
RCS or WhatsApp — which should an Indian business use?
They’re complementary. RCS reaches Android users natively in the default Messages app with no opt-in friction and a verified sender; WhatsApp has deep two-way engagement and its own huge base. Most Indian businesses run both — and with Telinfy’s unified API you orchestrate RCS, WhatsApp and SMS fallback from one place.
